EVERYTHING A COLOR IS. AND ISN’T.
Long-lasting colour. Exceptional durability.
With up to 100% fading on tone.
Lasts up to 10-15 washes.*
8 out of 10 stylists perceive an improved hair structure.**
83% rate the shine better than a leading competitor.**
More than 60% rate the hair feel after colouration with Elumen Play better than leading competitors.**
60% of stylists rate the colour brilliance better than leading competitors.**
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding colour shine, brilliance and hair that is healthy-looking (Glow Effect).
- Good News! We are dispatching orders as normal.
- Free Standard Delivery (Estimated 2-3 working days) on all orders over £35.
- Free Next Day Delivery on all orders over £75.
- Free returns on all orders within 14 days of receiving your order. Products must be unused with all tags and labels still attached.