Elumen Play
£25
EVERYTHING A COLOR IS. AND ISN’T.
Long-lasting colour. Exceptional durability.
Benefits
Compact assortment.
With up to 100% fading on tone.
Lasts up to 10-15 washes.*
8 out of 10 stylists perceive an improved hair structure.**
83% rate the shine better than a leading competitor.**
More than 60% rate the hair feel after colouration with Elumen Play better than leading competitors.**
60% of stylists rate the colour brilliance better than leading competitors.**
HDmax Technology
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding colour shine, brilliance and hair that is healthy-looking (Glow Effect).
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