Goldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle.
Ammonia free, Peroxide free
HD MAX Technology
A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).